Sugaray Rayford

Bio

Sugaray Rayford is a man with a message and a larger than life personality and voice to deliver it. Working with producer, songwriter Eric Corne for the past 3 albums, the soul-blues powerhouse has crafted an incendiary sound and narrative, combining classic soul melodies and funky R & B grooves with raw blues power.

The pair’s first collaboration, Somebody Save Me, earned Rayford a 2020 Grammy nomination. Later that year he took home Blues Music Awards for ‘Soul Blues Male Artist’ and ‘B.B. King Entertainer of the Year.’ Rayford’s follow up In Too Deep won a plethora of awards including the Blues Music Award for ‘Soul Blues Album of the Year’.

Rayford’s new release is entitled Human Decency. The title track is a simple reminder that our similarities are stronger than our differences and in the end, there is no black or white or left or right, there are only hearts and minds.

About the leadoff single, “Run For Cover” a song that takes no prisoners, Q Magazine declares, “The bluesey soul of Rayford comes on full steam with this powerhouse single.”

“We’re calling people on their bullshit but we’re having fun with them. That’s my way. I’m gonna tell it to you straight but with love in my heart. I always bring some suga with the salt!” says Sugaray, bellowing with laughter.

An all-star cast lent their talents to the album, including guitarist Rick Holmstrom and singer Saundra Williams who are both from Mavis Staples’s band, along with bassist Taras Prodaniuk (Lucinda Williams, Merle Haggard).

At his core, Sugaray Rayford is a galvanizing uniter. His live shows are a party. Some conversations may be had, and some self-reflection may occur, but at the end of the day, people leave feeling a sense of joy and togetherness.

Texas born Caron “Sugaray” Rayford began his musical career at the age of 7 singing & playing drums in church, and his gospel influence can be heard and felt in his music. Rayford’s phrasing is intimate and conversational and the soulful gravel in his voice hints at his firsthand experience with hardship.

He grew up in Texas, his childhood marked by poverty and loss. He remembered a sad game he played with his brothers, a competition that determined who was skinniest by counting the number of belt holes left unused. His mother struggled to raise three boys alone while battling cancer. When she died, it was a kind of relief. “She suffered and we suffered,” Rayford said. “Then, we moved in with my grandmother and our lives were a lot better. We ate every day and we were in church every day, which I loved. I grew up in gospel and soul.”

His switch to contemporary music began about 15 years ago in the San Diego area, where he sang lead vocals with a R&B/Funk band called Urban Gypsys. With this band he had the privilege of sharing the stage with many notable artists such as The Average White Band, Dennis Quaid, Joe Luis Walker, Kal David, Super Diamond & Venice, to name a few.

After dabbling in blues, Suga realized that the blues was where his heart and soul belonged. So after some soul searching he left the Urban Gypsys and became lead vocalist for Aunt Kizzy’z Boyz, a Temecula area blues band. Shortly after joining the band in 2004, they released their first CD “Trunk Full of Bluez”. This band was hungry and did over 200 gigs a year over the next few years and their popularity rose exponentially.

Aunt Kizzy’z Boyz represented San Diego (Blues Lovers United San Diego) in Memphis Tennessee January 26th- 28th, 2006 at the International Blues Challenge (IBC), and brought home the 2nd place prize. The band began playing higher profile gigs and in 2007 released their 2nd CD “It’s Tight Like That”. In September 2008, the Boyz won the LAMN Jam Grand Slam Urban Artist of the Year title by a landslide; they beat out hundreds of competitors.

The band was offered a distribution deal on the spot by RBC Records. Tabitha Berg wrote, “The band’s most valuable ingredient is that of the band’s dynamic front man Sugaray, he knows how to read and work a room. While most artists simply perform, exceptional artists are responsive to the mood of the crowd. The energy shifted when AKB took the stage, and they had the crowd on its feet within seconds.”

After moving to Los Angeles several years ago, Sugaray was asked to host a blues jam at Cozy’s in Sherman Oaks. It is through this venue that Sugaray met and played with innumerable world-class musicians. Suga’s desire to explore and expand his musical vision has been nourished by these musicians. His solo career has flourished in LA.

May 2011, Sugaray became one of the lead vocalists for the Mannish Boys, who were under Delta Groove management. He sang lead vocals on 9 songs on Double Dynamite the Mannish Boys CD that won Best Traditional Blues Album in May 2013 at the Blues Music Awards.

His first solo CD Blind Alley was a self-release in 2010, which garnered critical acclaim. His second solo CD Dangerous, was released on 9/17/2013 under the Delta Groove label and debuted at # 2 on Blues Debut Chart, #6 on the Roots Music Chart and #2 on The Living Blues Chart. Supporting Sugaray were guest performers including Kim Wilson, Kid Andersen, and Sugar Ray Norcia. In October 2013, Rayford toured with Kevin Selfe and the Tornadoes.

At the 36th Blues Music Awards, Rayford was nominated in two categories; B.B. King Entertainer and Traditional Blues Male Artist.

On May 19, 2015, Rayford released Southside. It featured a guest appearance by Bob Corritore on harmonica.

On September 1, 2017, Rayford released The World That We Live In.

On January 9, 2018, Rayford was nominated for four Blues Music Awards for the 39th annual Blues Music Awards. These included ‘Soul Blues Album’, for The World That We Live In, plus ‘Soul Blues Male Artist’, ‘Instrumentalist – Vocals’, and ‘B.B. King Entertainer’.

At the 40th Blues Music Awards in 2019, Rayford was named as ‘Soul Blues Male Artist of the Year’.

Rayford’s latest album, Somebody Save Me, was nominated for a Grammy Award in the Best Contemporary Blues Album category.

At the Cascade Blues Association Muddy Awards in 2019, Sugaray Rayford won National Recording of the Year for Somebody Save Me and Performance of the Year for his performance at the Waterfront Blues Festival.

The Sugaray Rayford Band won “Best Blues Band” for the 2019 Blues Blast Music Awards.

At the 41st Blues Music Awards in May 2020, Rayford was presented with two Blues Music Awards for ‘B.B King Entertainer of the Year’ and ‘Soul Blues Male Artist of the Year’.

He has done studio vocals on several projects, such as the theme for Judge Joe Brown, the movie trailer City Lights, a couple of songs on Person of Interest and many other projects.

May 2012 he made his stage debut starring in the Tony award winning play “Ain’t Nuthin’ But The Blues” at the Portland Center Stage in Portland Oregon. He joined members of the New York Broadway cast playing the part previously played by the late Ron Taylor. It had a 6-week run where every show ended with a standing ovation.

He also starred with Felicia Fields and Chic Streetman in the play “Low Down Dirty Blues” that ran in Milwaukee and Cincinnati in 2015. It was a great success in both cities. Suga hopes to have the opportunity to perform on stage in the future.